MOVIE MAGIC MAYHEM
Artists face off for prize and pride
Movie makeup artists compete for a grand prize of $100,000 as they go head-to-head in competition judged by top names in the industry. The key art features host McKenzie Westmore with half completed makeup to communicate the premise of the show.
Face Off in New York City
Syfy partnered with Dylan's Candy Shop in New York City for a free cone day as a branded stunt. The key art used treats as its thematic which extended into the print collateral and tee shirts. An oversized Face Off logo was even custom made from candy for the event.
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