REDESIGNING ATT.COM

Building a digital brand

Creating a modern visual design system on att.com was challenging with a mix of employees from AT&T and DIRECTV in seven locations across the country. Standardizing basics like type sizes and weights, colors, and photography allows designers to start evolving the next generation look and feel for the site.

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[unex_ce_button id="content_ir5m9ev71,column_content_xiz4zia9y" button_text_color="#ffffff" button_font="semibold" button_font_size="15px" button_width="full_width" button_alignment="center" button_text_spacing="2px" button_bg_color="#000000" button_padding="15px 60px 15px 60px" button_border_width="0px" button_border_color="#ffffff" button_border_radius="0px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="#dd3333" button_border_hover_color="transparent" button_link="https://www.willclee.com/allprojects" button_link_type="url" button_link_target="_self" has_container="" in_column="1"]ALL PROJECTS[/ce_button]
[unex_ce_button id="content_ir5m9ev71,column_content_g6itp9sl3" button_text_color="#ffffff" button_font="semibold" button_font_size="15px" button_width="full_width" button_alignment="center" button_text_spacing="2px" button_bg_color="#000000" button_padding="15px 60px 15px 60px" button_border_width="0px" button_border_color="#ffffff" button_border_radius="0px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="#dd3333" button_border_hover_color="#dd3333" button_link="https://www.willclee.com/ef" button_link_type="url" button_link_target="_self" has_container="" in_column="1"]NEXT PROJECT[/ce_button]